Candace Cook’s first thought upon entering the country’s largest Canadian Tire store in Canada at South Edmonton Common was to phone her husband to tell him about it.
It’s not every Canadian Tire that elicits such reaction, but the retailer has built what it calls a showcase store, that at 140,000 square feet across two floors, is double or triple the size of its previous stores and filled it with the latest merchandising techniques and digital-technology experiences.
The store opened Friday, but has a grand opening June 11 to 14 at 2110 101 Street.
“It’s huge,” Cook said.
“I actually almost called my husband when I walked in here to say ‘you need to get down here’ because it’s so unbelievable.”
The store uses more than 100 digital screens, online catalogues and interactive electronics, such as a driving simulator, that lets customers virtually test-drive tires in different weather conditions.
Source: Edmonton Journal